Information about 2kseo

Sample Sites designed by 2kseo::   Harry McGee  Headstone Entertainment 

Search Engine Optimization (SEO) is among one of the newest buzz words. 

BUT what does it all mean ? 

Let's start with some basics....

How do searches work ?    Throughout this site we have used Google™ as our primary example as it is one of the most popular search engines.  Many other search engines exist and work much in the same way - however it is important to note that Google™ has created its own unique software.  

Google™ offers two types of search result listings

Organic Search results:   Organic search listings are the natural listings that occur when a search engine spiders your website. They are provided to users when a keyword is entered into a search engine. The listings are not paid, or they are the websites the search engine has determined to be the most accurate matches for the keywords entered. The goal of the search engines are to deliver the "most accurate" results for the search terms.

Sponsored/Paid/PPC Search results:   Because it is a relatively recent phenomenon, many online business owners do not understand the meaning of the term “pay-per-click advertising,” nor do they realize its enormous potential for increasing their online presence and bringing more traffic to their websites. Even those who understand basic search engine marketing techniques sometimes fail to make the distinction between pay-per-click (hereafter, PPC) ad campaigns and organic search engine optimization.

Pay-per-click (PPC) search engines are those that offer the marketing option called "pay-per-click" to users. PPC advertising is the placement of a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page per se; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website. The term "pay per click" means just what it says: the advertiser pays each time a visitor clicks on the ad.

In our first example review how Google search works to gain a basic understanding.  Once you've finished watching the video click on your browsers back button to  return to this page.

We've gathered together a few articles available elsewhere on the WWW that will help our clients understand and improve their sites SEO options, new articles will be added and old articles archived.  Our site is meant for educational purposes - we hope it helps you understand the topic a little better.

  • Spider Food
  • Steps to Improve your Campaign
  • Building Keyword Themes

  • About 2kseo - Our website has been built using the Content Management System (CMS) Joomla™

    Created by Webmistress Grace

    Google™ holds copyright to its name and any examples used in creating this site, and are listed here for educational purposes only!